Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition (Beginners / Beginning Guide)

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition (Beginners / Beginning Guide)

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.

Other highlights:

• The authors show you how to build a complex, extendable e–commerce web site using sound development practices.
• This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
• The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program.

What you’ll learn

• Build an extensible e–commerce web site using sound development techniques.
• Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings.
• Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services.
• Take advantage of search engine optimization techniques to make your web site more easy to find.

Who is this book for?

This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.

About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry–level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from “novice to professional.” You’ll start your journey by seeing what you need to know—but without needless theory and filler. You’ll build your skill set by learning how to put together real–world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there—it is your trusted guide through unfamiliar territory!

Related Titles

Beginning PHP and MySQL 5: From Novice to Professional, Second Edition

PHP 5 Objects, Patterns, and Practice

Beginning PHP and MySQL: From Novice to Professional, Third Edition (Beginning from Novice to Professional)

Beginning PHP and MySQL: From Novice to Professional, Third Edition (Beginning from Novice to Professional)

Beginning PHP and MySQL: From Novice to Professional, Third Edition offers a comprehensive introduction to two of the most prominent open source technologies on the planet: the PHP scripting language and the MySQL database server. Updated to introduce the features found in MySQLs most significant release to date, readers learn how to take advantage of the latest features of both technologies to build powerful, manageable, and stable web applications.

Essentially three books in one, readers not only profit from extensive introductions to the core features of each technology, but also learn how to effectively integrate the two in order to build robust data-driven applications. Packed with practical examples and insight into the real-world challenges faced by developers based on author W. Jason Gilmore's 7 years of expertise working with these technologies, readers will repeatedly return to this book as both a valuable instructional tool and reference guide.

What youll learn

• The PHP language
• How to back your web site with MySQL
• Templating so that you can apply a consistent design across all pages on your site
• How to authenticate your web site users
• How to use cookies to maintain information (such as items in a shopping cart) while a user is browsing your site

Who is this book for?

This book is written for developers seeking to take advantage of the PHP language and MySQL database to create powerful web applications.

About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry-level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from "novice to professional." Youll start your journey by seeing what you need to knowbut without needless theory and filler. Youll build your skill set by learning how to put together real-world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you thereit is your trusted guide through unfamiliar territory!

Related Titles

• Beginning PHP 5 and MySQL E-Commerce: From Novice to Professional
• Beginning Ajax with PHP: From Novice to Professional
• PHP 5 Recipes: A Problem-Solution Approach
• Pro PHP Security
• PHP 5 Objects, Patterns, and Practice

Beginning PHP and Oracle: From Novice to Professional (Expert's Voice)

Beginning PHP and Oracle: From Novice to Professional (Expert's Voice)

Beginning PHP and Oracle: From Novice to Professional offers comprehensive information on using the PHP scripting language in conjunction with Oracle's database platform. PHP is one of the most prominent open source technologies in the area of web development, while Oracle is one of the most widely deployed and used database products.

You'll learn to reap the benefits of these core technologies by using them in unison to create dynamic, data-driven web applications. The book is packed with practical examples based on the many years of real-world experience of authors W Jason Gilmore and Bob Bryla. This book is an ideal read for web designers or programmers wanting to create applications with PHP in an Oracle environment.

• The book covers a solid alternative to the "M" in the LAMP stack.
• Database examples are based on real-world scenarios.
• The text shows off Oracle's strong enterprise features.
• The authors highlight Oracle's robust internationalization support.

• Covers a solid alternative to the "M" in the LAMP stack
• Database examples are based on real-world scenarios
• Shows off Oracle's strong, enterprise features
• Highlights Oracle's robust internationalization support

Beginning PHP 5, Apache, and MySQL Web Development

Beginning PHP 5, Apache, and MySQL Web Development
This update to a Wrox bestseller dives in and guides the reader through the entire process of creating dynamic, data-driven sites using the open source "AMP" model: Apache Web server, the MySQL database system, and the PHP scripting language. The team of expert authors covers PHP scripting, database management, security, integration, and e-commerce functions and comes complete with a useful syntax reference.

* Showcases three fully functional Web site examples, with implementations for both Windows and Linux, that readers can incorporate into their own projects
* Updates include a new chapter on PHP5 features and functions, a new example Web site application, and updates to PHP5 throughout the text

Advanced PHP for Web Professionals

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Advanced PHP for Web Professionals
In this concise, hands-on tutorial, PHP expert Christopher Cosentino delivers dozens of powerful new techniques for building serious Web applications. Through professional-quality examples drawn from his six years as a PHP developer, Cosentino walks you through building friendlier, more usable sites; improving user authentication; generating dynamic graphics; parsing XML documents; building database-independent Web applications; and much more!

Advanced PHP Programming

Advanced PHP Programming


Over the past three years PHP has evolved from being a niche language used to add dynamic functionality to small sites to a powerful tool making strong inroads into large-scale, business-critical Web systems. The rapid maturation of PHP has created a skeptical population of users from more traditional ""enterprise"" languages who question the readiness and ability of PHP to scale, as well as a large population of PHP developers without formal computer science backgrounds who have learned through the hands-on experimentation while developing small and midsize applications in PHP. While there are many books on learning PHP and developing small applications with it, there is a serious lack of information on ""scaling"" PHP for large-scale, business-critical systems. Schlossnagle's Advanced PHP Programming fills that void, demonstrating that PHP is ready for enterprise Web applications by showing the reader how to develop PHP-based applications for maximum performance, stability, and extensibility.

Beginning Google Maps Applications with PHP and Ajax: From Novice to Professional

Beginning Google Maps Applications with PHP and Ajax: From Novice to Professional

Google Maps Application Development is the first book to comprehensively introduce Google's popular mapping application programming interface (API). The author team has considerable experience building Google Maps-driven applications, and they cover all aspects of the API. They show you how to create practical, location-based applications that encourage users to interact with the service, add their own information, and dynamically mark up maps.

The book begins with a series of fundamental examples to help you quickly gain familiarity with the API. Then you'll soon be building highly interactive and dynamic mapping applications with the help of the PHP scripting language. You'll learn how to "tag" and interact with maps in order to foster a community-driven experience. And you will discover how to take advantage of third-party geocoding services such as Yahoo geocoding and geocoder.us, as well as use the U.S. Census Bureau's TIGER/Line data to host the service internally.